Martina Hodges-Schell
Workshop
Design Teams are a Design Exercise - Frobisher Room 4
Fri 27 October 17An effective design team requires a multitude of diverse skills, and it's impossible for any one individual to possess them all. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes?
In this workshop, we’ll take a look at how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this workshop with a different point of view on design leadership, and ready to build, motivate, grow and keep design teams happy.
About Martina Hodges-Schell
Martina leads the product design practice at Pivotal Labs. She helps start-ups and enterprises create more user-centred, lean and agile product innovation skills. In her practice, she focuses on bringing together a balanced team of practitioners with a shared empathy for users, business, technology, and design. She helps her clients establish and grow design practices and facilitates the cultural and organisational change required to collaborate more effectively to build better products and services. Martina writes for Elsevier and teaches user-centred design at the University of London. We can't wait for her to share her expertise with us at Leading Design.
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