Bad News - You’re the BottleneckThu 26 October 17
14:00 - 14:20
How do you stop being the bottleneck and how do you lead multi-disciplinary, agile design teams at scale?
The traditional Design Director is a bottleneck. Design and creative teams still follow the old top down model of the 60’s commercial art studio. It's a waterfall process. A modern design process should be agile and that requires you to lead teams in a different way, and to think of management as networked rather than hierarchical.
In this talk, Ben will discuss how to stop being the bottleneck, how to manage teams at scale inside large organisations and how to make the most of an agile culture rather than going against it.
Andy Budd will lead a Q&A with Ben as part of the end of this session.
About Ben Terrett
Ben is Group Design Director at the Co-op working to re-create the Co-op for a digital era, and demonstrate a different way of doing business for an increasingly connected community. Ben is also a partner of Public Digital a consultancy which helps digitally transform non-UK Governments and large organisations. In 2017 he was inducted into the Design Week Hall of Fame. He's won various industry awards including the Design Museum's Design of the Year and a D&AD Black Pencil. Ben holds a series of non-exec roles; a Governor of University of the Arts London, a member of the HS2 Design Panel and an advisor to the London Design Festival. He co-founded the VC backed Newspaper Club exiting the business in 2015 with a sale. He is an angel investor in several start-ups. Ben was Director of Design at the Government Digital Service from 2011 until September 2015 where he led a multi-disciplinary design team working across government on GOV.UK. He joined the Cabinet Office when GDS was set up to deliver the recommendations in Martha Lane Fox's "Digital by Default" report. Prior to that he was Design Director at Wieden + Kennedy, the advertising agency.