Alberta Soranzo

E2E Service Design Director, Group Digital & Transformation, Lloyds Bank
Alberta Soranzo

Workshop

Design Teams are a Design Exercise - Frobisher Room 4

Fri 27 October 17

An effective design team requires a multitude of diverse skills, and it's impossible for any one individual to possess them all. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes?

In this workshop, we’ll take a look at how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this workshop with a different point of view on design leadership, and ready to build, motivate, grow and keep design teams happy.

About Alberta Soranzo

An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group. Leading a team of systems thinkers and service designers, she's looking at shaping the future of financial services by transforming the organisation from within.

Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot".

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