And that’s a wrap folks! It’s been a blast but sadly Leading Design is over for 2017. Follow us on Twitter and put 10 - 12 October 2018 in your diaries… we’ll see you then!

Adam Cutler

Distinguished Designer, Cognitive Design, IBM Design Studio
Adam Cutler


Becoming an Egoless, Collaborative Designer

Wed 25 October 17
09:30 - 10:20

In his talk Adam will look at the qualities you need to have in order to become an egoless collaborative designer, the importance of craft and domain knowledge and how to scale these ideals across an entire organisation

Andy Budd will lead a Q&A with Adam at the end of this session.

About Adam Cutler

Adam Cutler is a founding member of IBM Design and one of the first three Distinguished Designers at IBM so we are really chuffed he'll be joining us at this years event. He was responsible for the design and build out of the flagship IBM Design Studio in Austin, TX. He was also responsible for the competency, culture and practices of design and designers at IBM. This includes IBM Design Thinking, the IBM Design Language and IBM Design Research.

For his Distinguished Designer mission, Adam is driving development of IBM’s point of view on the practice of Cognitive Design.

Previously while at IBM Interactive, he was the Director of User Experience Design and helped to guide clients and internal initiatives in the creation of valuable, dynamic and effective user experiences. He has worked with many clients including OpenPediatrics for Boston Children’s Hospital, Nordea, The JFK Museum & Library, Liberty Mutual, Bank of America, Nationwide, Wachovia, L.L.Bean, State Street, American Express, IBM, Segway, Chubb Insurance and Tiffany & Co. among others.

Prior to joining IBM, Adam worked with Michael Jordan while at an advertising agency in Chicago, and helped to pioneer the first e-commerce transaction from outer space.

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